Why Is News Still Important?

I think it would be an understatement to say there is a lot of information from the news out there, at our fingertips through the newspaper, magazines and the internet, in our ears from the radio and as we sit to relax in front of the television

Recently a friend of mine told me a story of how her sister was scanning through Facebook and came across an article that causes stress and anxiety for her sister, based on its content and coincidental applicability to events taking place in her life. In an effort to calm her sister she checked out the article discovering that it was not a recent publication and is what is referred to as “click-bait”, where an article provides a shocking title or introduction to lure people to read it and click on a link to another page, which in this case was to sell a product she didn’t need. This particular situation can be related to so many people facing a daily bombardment of information and requires us as consumers of information to ask the right questions.

If there is so much out there that is not reliable, why is news still important?

It is still important to know the facts about what is going on around us to help us make better decisions. This could include the simplest news like the weather person telling us its going to rain, so you make decisions to pack an umbrella, to changes in the stock of a corporation you are currently investing in. Also keep in mind that positive stories are still out there. It can brighten one’s day to read a story of a student who volunteers her time after school to set up activities in her local elder’s residence or community coming together to help out a family

How do we decipher the information coming in and why it is important to look into where news comes from?

When looking at a source of information there are a few best practices in determining the reliability of the information. Some of these can take some time and research, but if someone is really determined to measure the reliability of a source there are a few steps that can be taken. These can be quick checks such as verifying the date of the publication of the article is current, checking who the author is and doing a search of the author to determine if they have credentials in the field they are discussing and verifying the publication source.  Further research could be in identifying the company or organization that is publishing this article, are they a known source, are they a source in the related field of the article topic?  Finally, another level of research could include determining the organization’s place in the industry and what their best interests would be.  For example, if you came across an article stating “Brand X” dog food is known to cause digestive illness in dogs and it is published by a communications division of “Brand Y” dog food, you might question what the motivation would be for this article.  Is it to warn people, or have “Brand X” purchasers move over to “Brand Y”, increasing sales?

What responsibility does the reader have in distinguishing fact from fiction?

As the reader we need to watch what is real and what is not to ensure we are looking at information that is correct and to know our limitations in how much to take in, by understanding the cues from our emotions.  If something induces a very negative emotion, it may be time to step away from that article, at least for the time being. Which leads us to…

When and why it is time to shut the news off?

As mentioned above, negative emotion can be your internal alarm to let you know when some news might just be enough and it may be important to interrupt the messaging being taken in at that time, to move onto something more productive and positive.

In these days of 24/7 information, give yourself permission to set boundaries around what is good for you and what is not good for you. You and your mental health are important!

Excuse me, you have a little something in your teeth…

small business goal settingHave you ever come out of a meeting, or the end of day and caught yourself in a mirror and realized that you have a piece of schmutz in your teeth, or your cow-lick is asserting its personality again?  We have all had that moment when we think “WHY DIDN’T SOMEONE TELL ME?”

As small business owners we can spend so much time in the tasks that we forget what our goals are.  If only gauging how well we are running our business is as simple as looking in the mirror!  When it comes to taking your business to the next level, a level of self-awareness is required to assess the needs of your business and how your management style can be maximized for growth.

Take a look at your business and your strengths and values (and be honest about it!). Determine what makes sense for you to do and what is reasonable for someone else to take care of.

To identify exactly what you need, do the following for one work-week:

  1. As you go through each workday, write down the daily tasks that you dislike doing (or, put another way, make a list of the things you do last because you keep putting them off)
  2. Write down all the projects you’ve “had on the back burner”; those projects and tasks that never seem to get done week after week, month after month.
  3. Write down all the things you spend too much time doing (why are you really in the office all the time?).
  4. Write down all the things you wish you had more time to do.
  5. Write down all the tasks you must do as a business owner.

Ask people you know to work through this with you as they may provide a different perspective. There might be metaphorical spinach in your teeth that they are begging for the chance to tell you about!

Don’t think about how much it will cost or how long to get these resources in place.  Just think about you for now and ask yourself what you need to do in order to move your business forward.

Need help?  Click here to get my free e-book to help you gain clarity.

 

What time is it in this global village?

advantage of hiring virtual assistanceRemote support was pretty much non-existent 25 years ago. Facebook didn’t exist 20 years ago. Times, they are a’changing…

Remote work has grown in popularity over the last 5-10 years and more so with the pandemic we’ve been dealing with the past 2+ years, it’s become a necessity. The Internet and evolving technology drive the ability for remote support workers to be just that: “remote”.  That can mean being remote locally or remote internationally; it can mean telecommuting for employees or freelancing as a contractor from anywhere on the planet for clients anywhere on the planet. The world has become larger and smaller at the same time: larger because remote working can easily tap into new markets around the world and increase competition (which can be a good thing); smaller because it takes less time and cost to do so.

It wasn’t too long ago that the average person didn’t know too much about video meetings or needed an international calling plan. Today, companies are expanding their enterprises globally without ever leaving their hometown; hiring remote employees who are local to new markets gives enterprise an edge. While this can be a very cost-effective way to conduct business, it takes more than just hiring people to work for you; it takes a thorough review of all factors that come into play for all stakeholders. It’s important to know the legal and accounting aspects of these relationships as well as being mindful of language barriers of both employees and clients.

Even in spite of the pandemic, the world is open for new opportunities.  With ever-evolving technology and lower costs to connect, open your mind to the endless possibilities that are happening around the world and around the clock.

Customer Loyalty :: a study in opposites

gift “Before the pandemic, I was making arrangements for my summer holiday to the U.K.  Among those many arrangements and bookings I had to make, two stood out in my mind – each of which are a great example of customer loyalty, how to build it and how to lose it quickly.

The first experience was with a large, well known mail order firm in the U.S. I had purchased travel clothing for my trip and not everything fit well so I had to return a few things. The return slip was easy to complete and advise what I wanted done with the returned items.

Rather than me hunting all over the house for a copy of their catalogue, they included one with the order so it would be easy to find substitutions if I wanted. They included a pre-printed return label within its own folded card with instructions. These few easy to do steps made the return of the clothing really easy and hassle free to the extent that I just had to fill in the sender address on the label, tape up the box and drop off at my local post office. It was almost a joy to return the things I didn’t want. Will I purchase from them again? Absolutely!

The other experience was with a tour operator for an excursion of a now well-known castle in Britain. I had made the booking back in March and I was so happy that the date was available as it was going to be one of my last days in Britain – I really lucked out! I was so looking forward to it even though it was 6 months away.

In May, I received a notice by email that my booking was cancelled and asked what other date would I like to choose? I replied by saying it was the only date I was available for the tour and requested that my money be refunded. I waited a week and sent them a reminder. A couple of days after that, they requested my PayPal account address. A week later I checked my account and there was considerably less money in my account than the original amount I paid. There was no explanation by email for the difference. I researched their website to see if there was a cancellation policy, none to be found. I emailed again advising what I had paid and what I had received as a refund and requested they remit the difference immediately. Will I purchase from them again? Absolutely not! Will I recommend them? Not a chance.

In both these situations, the return process is handled by using a few simple steps to keep the customer (me) happy and coming back. One of them has it perfected; the other has a lot to learn!

Do you have any customer loyalty examples to share that we can all learn from? Please comment and feel free to social share below. Thanks!

Unplugging: the new necessity

balance work and personal lifeIn a previous blog post, we discussed un-plugging from the virtual world including from media, and from work, as I do in the summer to take some much-needed time off at a cottage in the remote Quebec countryside for a week of peace and quiet.  Upon my return, everything is still functioning, even though I’ve taken a full week to un-plug.

This year though, COVID came for me just prior to leaving so I didn’t do much more than sleep. Usually, though, I spend the entire week reading, knitting and writing. I love to kayak on the lake in the mornings when the water is still. It’s very peaceful and lets me just think about things without all that daily noise in my head. Some might say that I’m downright lazy during my week off.  Is that okay? Yes, it certainly is because I deserve it. Do I miss technology when I’m at the lake? No, because I don’t need it there.

For those that are making the attempt to relax and take a break from work and media, but don’t want to travel, a ‘staycation’ may be an option. Whether by themselves or with family in the house there are a variety of ways to relax such as spa-at home days, reading, creative projects, music, further learning or games. No matter what the relaxing activity there are plenty of ideas out there to get the staycation started!

While the suggestions below may require some online research to get started, once the information is found, there is a choice to shut off this technology or enjoy it depending on the person. Maybe they are a true “no tech staycationer” or maybe they “un-plug” while playing online games, watching movies, listening to music and so on.

In the spirit of getting the staycation underway, here are a few resources if you are not sure what to do:

Want to relax in your personal spa?  The PennyHoarder has some fantastic ideas for creating materials for a spa at home and as a bonus creating some of these can be considered a little project!

Do you have a creative side and would love to work on something, but are not sure what? DIY Projects has a few ideas to check out. Maybe you just want to enjoy art or music from home, but don’t have access to great works of art or music. Check The Guardian’s list of virtual museums and art galleries, Billboard’s and Glamour’s lists of virtual concerts and performances. Even orchestras have live performances online as listed on classicalfm.

Do you just want to learn something to keep your brain moving or perhaps you miss the library completely?  There are a number of open university courses out there to get you thinking and OpenLibrary is an excellent online library if you are just looking for something to read.

Or maybe you want to get up and get moving, take a look at Runtastics 28-day at home workout.

It doesn’t matter how you “un-plug”.  What matters is that you bring yourself to a place of relaxation and contentment, while staying safe.