ROWE and Equity: Can Flexibility Close the Inclusion Gap?

We talk a lot about flexibility in non-profits—but too often, it’s offered unevenly. The parent with young kids? Maybe they can work from home. The staff member managing a chronic illness? They might get an accommodation. But everyone else? Back to the office, back to the clock.

What if flexibility wasn’t a favor—but a foundation?

That’s where ROWE changes everything.

The Myth of Neutral Structure

We often assume that “the way we’ve always worked” is fair simply because it’s consistent. But consistency without context isn’t equity—it’s exclusion in disguise.

A 9-to-5 schedule, in-office expectations, rigid meeting times—these aren’t neutral. They reflect a specific way of living, a specific set of supports. And for many, that structure creates invisible barriers.

Caregivers. People with disabilities. Neurodivergent staff. Those managing mental health. Commuters from underserved neighborhoods. All are asked to conform—not to contribute.

ROWE flips the script by focusing on results, not routines. It stops measuring presence and starts valuing impact.

And that shift isn’t just practical. It’s powerful.

Flexibility as a Lever for Belonging

When you stop tying worth to visibility, something shifts.

People no longer have to hide their needs to be seen as committed.

They don’t have to choose between showing up for their family and showing up at work.

They can design their work around their lives—instead of the other way around.

That’s not just flexibility. That’s dignity.

And when people feel they truly belong, they bring more of themselves to the mission. Their ideas, their energy, their resilience—all of it deepens your organization’s capacity.

ROWE doesn’t guarantee equity on its own. You still need inclusive hiring, pay transparency, and ongoing listening. But it removes one of the biggest structural barriers: the assumption that “real work” looks one specific way.

Who Holds the Power to Adapt?

Equity isn’t just about who gets to participate. It’s about who gets to shape the environment.

In most organizations, the power to adapt flows one way: employees adjust to the system. But in a true ROWE culture, the system learns to support the people.

That’s not leniency. It’s leadership.

And it sends a clear message: We don’t expect you to fit in. We’re building a space where you can show up.

So, here’s the question:

If flexibility is power, who currently holds it—and who’s being left out?

Let’s make sure the answer is no one.

We’d love to hear your thoughts in the comments. Have you seen flexibility deepen inclusion on your team? Or reinforce existing gaps? Share your experience by posting on LinkedIn.

Continuously Improving Your Results-Only Work Environment (ROWE)

In our ongoing exploration of the Results-Only Work Environment (ROWE), we’ve emphasized the importance of trust, autonomy, communication, and empowerment in creating a successful work culture. To ensure that ROWE remains effective and relevant over time, it’s crucial to engage in continuous improvement efforts. In this sixteenth installment, we’ll delve into monitoring and assessing ROWE effectiveness, implementing employee feedback mechanisms, and adjusting and refining your ROWE approach over time.

Monitoring and Assessing ROWE Effectiveness

To maintain the success of a ROWE, organizations must regularly evaluate its impact on employees and overall performance. This can be achieved through a multi-faceted approach that incorporates both quantitative and qualitative measures. Consider the following strategies for monitoring and assessing ROWE effectiveness:

Key Performance Indicators (KPIs): Identify and track metrics that are directly related to ROWE success, such as employee satisfaction, productivity, retention rates, and goal achievement. Analyze these indicators over time to identify trends, measure progress, and determine the effectiveness of your ROWE implementation. Utilize data visualization tools or dashboards to make the information more accessible and actionable.

Employee surveys: Conduct anonymous surveys to gather feedback on employee experiences and perceptions related to ROWE. Regularly administer these surveys to track changes in employee satisfaction, engagement, and well-being over time. Pay close attention to both overall trends and specific areas of concern to inform your improvement efforts.

Performance reviews: Incorporate ROWE-specific elements into performance reviews to assess how well employees are adapting to the ROWE framework, managing their time, achieving goals, and contributing to the organization’s success. Use this feedback to guide individual and team-wide improvements in the ROWE approach.

Focus groups and interviews: Facilitate group discussions or one-on-one interviews with employees to gather in-depth insights on their experiences and perspectives related to ROWE. This qualitative data can complement survey findings and provide a more nuanced understanding of ROWE’s impact on the workforce.

Implementing Employee Feedback Mechanisms

Incorporating employee feedback is essential for refining and improving your ROWE approach. To create a feedback-rich culture, consider the following strategies for implementing feedback mechanisms:

Open-door policy: Encourage employees to share their experiences, concerns, and suggestions for improvement with managers or HR representatives. Foster an environment where employees feel comfortable providing honest feedback and ideas for enhancing the ROWE.

Anonymous feedback channels: Provide anonymous feedback channels, such as suggestion boxes or online forms, to encourage open and honest feedback from employees who may be hesitant to speak up otherwise. Regularly review and act on this feedback to demonstrate your commitment to continuous improvement.

Retrospectives and learning sessions: Conduct regular team meetings to reflect on past experiences, share lessons learned, and brainstorm potential improvements to the ROWE approach. These sessions can help teams learn from one another, identify areas for growth, and work together to refine ROWE strategies.

Employee feedback platforms: Utilize digital platforms or apps specifically designed for gathering employee feedback and facilitating discussions on work-related topics. These tools can streamline the feedback process and provide a centralized location for employees to share their thoughts and ideas.

Adjusting and Refining Your ROWE Approach Over Time

As your organization evolves and your workforce changes, your ROWE approach may need to be refined and adapted to meet the needs of your employees and your overall business goals. A dynamic approach to ROWE will help ensure its ongoing success and relevance. Consider the following strategies for adjusting your ROWE approach over time:

Continuous learning: Keep up-to-date on emerging trends, research, and best practices related to ROWE and workplace management. Apply these learnings to inform your approach and stay ahead of the curve. Encourage employees to contribute their own research or insights to foster a culture of continuous learning and improvement.

Iterative improvements: Make small, iterative adjustments to your ROWE approach based on feedback and performance data. This gradual approach can help minimize disruption and ensure that changes are well-received by employees. Be transparent about these adjustments and communicate their purpose and expected benefits to the workforce.

Change management: Engage in effective change management practices, such as clear communication, stakeholder engagement, and transparent decision-making, to guide your organization through the process of refining your ROWE approach.

Raving Fans

raving fan imageOne of my favourite business books is “Raving Fans – A Revolutionary Approach to Customer Service” by Ken Blanchard and Sheldon Bowles.  Published in 1993, the concepts in this book are as relevant today as they were then – perhaps even more so. One of the best ways to increase customer retention is to simply over deliver whenever possible. Giving your customers or clients more than they were expecting is a great way to keep them returning to your store or website (read: “raving fan”).

Who doesn’t like to get free stuff?

How can you over deliver to your customers as often as possible? Here are some unique customer service ideas to get you started (not surprisingly, it’s the little things that count and it doesn’t have to cost much).

  1. Give your customer a bonus, this could be a sample product, access to a coaching call or access to a private mastermind;
  2. Send them an article or a website link about something you know they’re interested in;
  3. Offer your customer a coupon for a discount on their next purchase. This also helps to get your customers visiting your store or website again. You could also offer a free sample, a consultation or a buy one get one free;
  4. If you offer a service, the best way to over deliver is to get the project finished ahead of time. Beating deadlines is a wonderful way to add value to your own offers and gain lifelong customers;
  5. Small gestures can go a long way in gaining appreciative customers. Sending a handwritten thank-you note by regular mail is one way to achieve this. Other small gestures include sending birthday and anniversary cards, or any number of other card ideas. (Tip: ‘Lumpy mail’ gets opened more often than flat mail…)
  6. Why not set up something such as a Customer of the Month or Customer Shout Out. Here you would thank your customer or highlight something they did that you thought was really cool;
  7. Invite them on an outing at your cost and go with them – a round of golf, a cycling trip, concert, festival. This is a fantastic way to build rapport with your customers and shows them you care.

Don’t forget to celebrate with your clients and customers and even fellow business owners. If they win a new contract or make a significant improvement in their business, send them a card or small gift. This sends the message that you’re paying attention.

Another fantastic way to over deliver to your present customers is to network with other business owners. Refer local businesses that offer quality services and products, which you do not carry. By doing this, you create resources for your customers and clients and you also help support local business. Always be sure to check out these sources first though because your reputation is on the line. You don’t want to recommend a bad resource or product to anyone.

 

 

The High Price of ‘Doing the Paperwork’

When you think of the most expensive admin assistant on the Planet, you might think of someone like Tony Stark’s assistant who puts up with all his quirks, but who is handsomely paid for her hardship. Or a billionaire’s assistant who is available 24/7 and at a moment’s notice may be called upon to drop everything and jump on a plane to Tokyo to attend meetings with their boss. You might think that…… and you would be wrong.

YOU.. yes.. you… are the most expensive admin assistant on the planet.

How can this be true? It’s because studies show that administrative tasks take up as much as 25% of an organization’s time.

So, what does this mean? Before we even talk about the dollar cost of this truth let’s talk about time. As a business owner, working a very conservative 60 hours a week, this equates to 15 hours per week. Which may not seem like that much, but how about when we look at the annual cost of this truth?

720 HOURS per year the average business owner spends on administrative tasks, that’s THREE MONTHS!  Take that 720 hours and multiply by your client charge out rate.  Not only is that a lot of money for doing back-office work that you shouldn’t be doing in the first place, it’s also money you haven’t billed because you’ve been doing “the paperwork”.  If you outsourced these tasks alone at a much lower rate (hopefully) than you bill your clients, just think what you could do with an extra three month’s worth of time and a whole lot of extra money every year!!!

  • How could your organization grow?
  • What activities could you do with your family?
  • How could you invest in your network and members?
  • How could you serve your community?

If you have ever thought, “if only I had more time…” (you know that’s just an excuse, right?!?) and yet repeatedly find yourself burning the midnight oil filing invoices, inputting information into a database, updating your social media (or wishing you had time for social media)…

Everyone has the same 24 hours in a day so why not change things up and use those hours to full advantage?

What Do You Propose?

When an organization needs to write a proposal, it can be for many different reasons, such as business proposals, project proposals, proposals for research funding or non-profit organization funding, each of which require a particular focus. Today I’ll focus on writing proposals in response to a solicited request, like contract work.

All organizations need revenue, whether they are non-profits, associations or business enterprises. While it’s great to have repeat clients and members, there are times where organizations have to get out there and look for that work by other means and one method is by responding to a Tender, Request for Quotation, Request for Services, Request for Proposal, etc.

At times when an organization is provided with one of these Request documents, it can be met with some shock as to the amount of information being requested for a simple piece of work. Why so much detail? In short, some of the Requests may be from clients that use public funds and are accountable for how those funds are spent or the client is simply seeking good value for money and are looking for evidence from organizations that their potential contractor is capable of providing the services in a manner that is of good quality and is cost effective.

So, what makes a good proposal?

Like any consumer, the client is looking for good value for the money they plan on spending. By responding to what they are looking for, or solving their problem, stated in the request in a clear manner, a well written proposal can give you the edge on the competition.

There are many areas on the internet to find information on how to prepare a proposal. For example, if you are considering preparing a proposal for the Government of Canada, you may want to check out their site at buyandsell.gc.ca on Preparing Proposals.

Let’s take a look at some of the Do’s in proposal writing:

  • Do read the request thoroughly to understand what the client is looking for. You need to understand where the client is coming from in their current state, their needs, and possible opportunities to provide a solution to their problem.
  • Do ensure the goods or services are something your organization provides. If you are looking at a Request that is asking for something you may not provide, you may have to look at sub-contracting a portion of that work (if allowable), or it may not be worth your time to respond.
  • Do ask questions where something is not clear, or you need information to help you prepare your proposal. These questions are helpful to the organization submitting a proposal and it may tell the client where they need to make the request clearer for all.
  • Do watch out for question deadlines and submission deadlines – Proposals received after deadlines are usually not allowed.
  • Do really take a look at the criteria in the Request. In most cases it is the criteria what your proposal will be reviewed against, so make sure to answer all parts of each criteria listed in the Request document.
  • Do plan ahead to make sure there is enough time not only to write the proposal, but research the Client, understand the resources you have available, and have the proposal reviewed a few other people in your organization to make sure the submission is aligned with the Request. Another pair of eyes is always good!

The obvious Don’ts are those actions contrary to the Do’s above and:

  • Don’t have the client search on external links for supporting material, especially if the request states that all supporting material must be in the proposal. In many cases, information from external sources can’t be taken into consideration and proposals are reviewed as they are provided, with no opportunity to add more in later. NB: some exceptions may be allowable, but they will probably be stated in the Request document, if they are.
  • Don’t put it on your references to fill in the blanks of what should be in your proposal. If there is a request to provide references these are most likely only to verify what was stated in your proposal.

While it was mentioned above that Requests are received from clients, there are also many sites where organizations can search for potential Request documents to provide a proposal to such as MERXBiddingo. Also check your city’s municipal, university, hospital or non-profit websites.

Best of luck in your proposal writing endeavors!