Our guest blogger is Loreto Cheyne of Lola Design. Summer is a great time to work on your branding and marketing gear, getting ready for the busy 4th quarter…
After what seemed like an endless winter, summertime’s here, and that means joining colleagues at a patio, leaving the office early, and honing your BBQ skills. It’s a nice fantasy-but if you’re a business owner, it means if there’s any downtime, you’ll likely be catching up on the marketing projects you had hoped to tackle much earlier in the year.
You may not have days on end to devote to marketing catch-up. But if you can organize your projects and time, here’s three things that will let you communicate a little easier in the fall and have you ready for more marketing and networking:
1) Update your business cards. I’m always going on about the importance of your business cards, and with good reason. If social media is part of your marketing mix, be sure to have your contact info on your business card. You can:
simply use the social media icon (blue “bird” for Twitter)
incorporate a QR code that when scanned takes readers to your blog.
2) Take a look at your marketing calendar and review major events coming in the fall. If you have a conference or a tradeshow you have already committed to, this is the time to do the prep work. If your tradeshow is October 1, don’t wait until September 25 to get your signage ready, or your rack cards, or sellsheets. Get ahead of the game now so you can do it right, proof properly and avoid rush charges. That way they are done, printed, and you can forget about them.
3) Do a logo inventory. Is your logo still working hard for you? Because if it isn’t, now is the time to alter it, or completely redo it (not a week before your new ad campaign is launched). Find a designer you can work with (I will be glad to set up a consultation with you) and be sure to discuss your needs, likes, dislikes, deadlines and budget. Be realistic. Make sure your logo is created as a vector file, which will give you the most versatility over the long run (that’s an Illustrator .eps or .ai file).
These three marketing communication tips should give you plenty to fill up those pockets of “spare time” you may have this summer!
Loreto Cheyne is the principal and owner of Lola Design, an Ottawa-based graphic design studio. To book your complimentary consultation, email loreto@loladesign.ca
I was in denial. My driveway needed re-sealing for quite a few years and I was really hoping the night fairies would come and do it for me. Alas, no. A couple of summers ago, I thought I’d do it myself: get the bucket of black goo and the roller from the DIY store and spend time in 35C heat rolling said black goo on my 2 cars wide and 2 cars long driveway. I never quite got around to it. I’m not a procrastinator but somehow I always managed to justify my lack of dedication to this part of home ownership.
About a month ago, a young man from 2 streets away knocked on my door and told me that he had a new business re-sealing driveways for the summer. He was studying accounting at university and thought this type of business venture would help him in school. (Great idea!)
I asked him how much to do the job and he said $195 tax in. I had to think about it – that’s quite a bit of money just to roll out a bucketful of black goo. I looked at my dismal driveway and thought woefully how long I had been putting off the task. I called him back to say that I would take him up on his offer. We scheduled the work for the following day.
My hero came over close to supper time the next day and while I was preparing the meal, I checked in on the progress by periodically going back and forth between the kitchen and the living room. The first thing I saw was him power spraying all the weeds out from between the driveway and the curb. I didn’t even think of that. The next trip to the living room I saw him power spraying the entire surface of the driveway. I would have swept the driveway; I didn’t even think of power spraying it. Then he taped off the entire perimeter of the driveway so that no black goo would get on the lawn. After that, he manually filled in all the cracks and holes (there were many). Only then did he roll out the black goo.
By the time he finished, that $195 was the best money I ever spent for value of work. Not only did he save me the labour of doing that type of work in the summer’s heat, he also provided value because he knew what he was doing. He’s done a lot of driveways and has a level of expertise that I will never have (nor wish to have). Sure, I could have done it, but outsourcing this task yielded much better quality results and freed up my time. Now I have this task off my to-do list.
There is value in everything we do, both personally and professionally; our expertise in what we do daily provides value to others. What do you need help with in your daily life? In my view, it’s worthwhile seeking out resources to help you get things done, things that you don’t know how to do, or have no wish to learn how to do, and free up your time on what matters most to you. Agree? Disagree?
Being invited to speak at an in person or virtual event can be a wonderful honour given to the potential speaker by those who want to hear the speaker’s message and share it with others. However, for some, it can be a great cause of anxiety and fear, with the thought that all those eyes will be on them and focused on everything that’s said.
The ability to be a good speaker doesn’t always go hand in hand with the ability to do it easily. It takes practice. I have spoken with many who are fantastic speakers, but they are extremely nervous before hand to the point of being physically ill. Just remember, if you are in this group of uneasy speakers, you’re not alone! So, then what? What can be done to make this easier, or at least get you through it?
Keep these few things in mind when getting ready to speak to a group when you may be feeling less than confident:
Your audience is there because they want to be: For the most part, people attending a conference, meeting or lecture are there because they chose to be there, they want to hear your message and will be supportive of your efforts. Attendees tend to not be judgmental, are not making snap decisions about you based on your haircut, clothes etc. and are there to hear what you have to say, even if they’re there not by choice (perhaps they have been instructed to go by their boss), these attendees, will most likely just listen politely.
Change your worry to excitement: This is a tough one because you’re so focused on the negative aspects of what you think may happen. What if you switched your thought process and redirected it to excitement at the possibilities of doing a great job? Go into it with a positive outlook and understand that even if it doesn’t go the way you want, you still did it! You would have accomplished a major step in your own personal development and that’s awesome!
Practice and prepare: Practicing the presentation before hand helps a lot. Try getting a small audience together or even just practice by yourself. Give yourself a few days in advance to do this. Go through and read your presentation, re-write if you have to and make a few speaking notes for yourself as a guide. By taking these steps to practice and prepare, you’ll be more familiar with the material, therefore making it easier to engage in a conversational type of presentation and making eye contact with your audience, instead of looking at your notes. Another great place to practice amongst a supportive group would be to contact your local Toastmaster’s group.
Know the environment: If you’re in-person, make yourself familiar with the presentation venue and environment so you’re more comfortable before speaking. Arrive ahead of time, sit in various places in the room for a few minutes to get different visual perspectives and get settled in. Own the space.
Interact with your audience: If you’re worried about the audience getting bored, make sure to leave room for people to ask questions. Listening to their questions can give you a little break as well to take a drink of water and re-group as needed. This can also help you gain some extra time on your presentation if it seems to be too short. Remember to be welcoming of questions and stay calm.
Take care of yourself: Get plenty of rest, eat well and taking the time to pamper yourself a little before the presentation day provides a little extra boost and don’t forget to give yourself a little time to use the restroom before the presentation. Make sure you have some water by your side to take sips to avoid a dry mouth while speaking. If possible, make sure you’re already standing up a few minutes before the presentation, so you don’t have to maneuver around obstacles to get to your place.
Are you in the audience? Perhaps you are reading this and are not a speaker, but frequently attend presentations. Why not do what you can to make the speaker feel confident and perhaps let them know what you enjoyed in their presentation? We’re all in this together. No matter the size of the group you are speaking to, you can do it and there are people in your audience that are in your corner. Be excited for this opportunity – you’ll do great!
“What would you do if you knew you could not fail?” – Anthony Robbins
“What lies behind us and what lies before us are tiny matters compared to what lies within us.” – Ralph Waldo Emerson
These two great quotes are making the same point while coming from different directions; the authors are saying that our lives are in our own hands and that we should look at all the parts of our lives honestly and make conscious choices confidently so that we may benefit.
We have the power to change our lives by using what we already have inside ourselves: Tony Robbins knows that lack of self-confidence often holds us back; Ralph Waldo Emerson shows us that it’s what’s inside of us that counts more than the past and the future.
Even though they haven’t written books called “Time Management”, these authors teach us a lot about successful time management and successful life management.
The past 19 months have taught us that time can stand still, expand to fill how long it takes a task to be done, stretch out endlessly before us or reduce itself so small that there simply isn’t enough of it. Yet, we all still have 24 hours in a day.
Another great quote is from David Allen, author of “Getting Things Done” and “Ready for Anything”. He gets right to the point when he says, “Time is just time, you can’t mismanage it. What that really means is that you mismanaged the agreement you had with yourself about what you should have accomplished.” He goes on to say that time management is really a complex issue of self-management where work needs to be captured, clarified, organized and reviewed in line with your purpose, values, vision, goals, and strategies. When these things are in line, you’ll feel good about how you’re managing time.
After years and years of ‘putting in time’ building a business, it’s so easy to get wrapped up in the day to day running of it, almost as if it had a life of its own (some would believe they do!), I decided some time ago that’s it’s equally as important to take time out for myself. Indeed, famous figures in history like Charles Darwin and Winston Churchill (who made space for daily naps during WW II) regarded rest as the true key to fulfillment and creative success.
Some years ago, I gave myself permission to get out of the office once a week to play a round of golf. This may sound like a pretty small thing, but when you’re used to giving your heart and soul to a venture all day, every day, taking a couple of hours off really is a big thing. It took a little getting used to, but toward the end of the season, not only did my game improve – I found it all very empowering! I was taking charge of my schedule and how my week would roll out while still fitting in some ‘me time’. Of course, I reviewed the week ahead of time to make sure everything would get done that needed to get done and most of the time I stuck to my schedule and the commitment to myself of playing golf.
Hopefully very soon, this summer will see golf courses opening for regular play once again so that those inclined can get out for fresh air and exercise which will do a world of good, not to mention provide rest and a change of pace that leads to higher productivity.
My business works for me by providing for my needs and I’m living the life I want: life balance, low stress and meaningful, fulfilling days doing what I love.
Are you living a balanced life? How do you break free and get some rest during your workweek? Find me on Linked In and share your thoughts.
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