Have you ever come out of a meeting, or the end of day and caught yourself in a mirror and realized that you have a piece of schmutz in your teeth, or your cow-lick is asserting its personality again? We have all had that moment when we think “WHY DIDN’T SOMEONE TELL ME?”
As small business owners we can spend so much time in the tasks that we forget what our goals are. If only gauging how well we are running our business is as simple as looking in the mirror! When it comes to taking your business to the next level, a level of self-awareness is required to assess the needs of your business and how your management style can be maximized for growth.
Take a look at your business and your strengths and values (and be honest about it!). Determine what makes sense for you to do and what is reasonable for someone else to take care of.
To identify exactly what you need, do the following for one work-week:
- As you go through each workday, write down the daily tasks that you dislike doing (or, put another way, make a list of the things you do last because you keep putting them off)
- Write down all the projects you’ve “had on the back burner”; those projects and tasks that never seem to get done week after week, month after month.
- Write down all the things you spend too much time doing (why are you really in the office all the time?).
- Write down all the things you wish you had more time to do.
- Write down all the tasks you must do as a business owner.
Ask people you know to work through this with you as they may provide a different perspective. There might be metaphorical spinach in your teeth that they are begging for the chance to tell you about!
Don’t think about how much it will cost or how long to get these resources in place. Just think about you for now and ask yourself what you need to do in order to move your business forward.
Need help? Click here to get my free e-book to help you gain clarity.
In a previous blog post, we discussed un-plugging from the virtual world including from media, and from work, as I do in the summer to take some much-needed time off at a cottage in the remote Quebec countryside for a week of peace and quiet. Upon my return, everything is still functioning, even though I’ve taken a full week to un-plug.
This year though, COVID came for me just prior to leaving so I didn’t do much more than sleep. Usually, though, I spend the entire week reading, knitting and writing. I love to kayak on the lake in the mornings when the water is still. It’s very peaceful and lets me just think about things without all that daily noise in my head. Some might say that I’m downright lazy during my week off. Is that okay? Yes, it certainly is because I deserve it. Do I miss technology when I’m at the lake? No, because I don’t need it there.
For those that are making the attempt to relax and take a break from work and media, but don’t want to travel, a ‘staycation’ may be an option. Whether by themselves or with family in the house there are a variety of ways to relax such as spa-at home days, reading, creative projects, music, further learning or games. No matter what the relaxing activity there are plenty of ideas out there to get the staycation started!
While the suggestions below may require some online research to get started, once the information is found, there is a choice to shut off this technology or enjoy it depending on the person. Maybe they are a true “no tech staycationer” or maybe they “un-plug” while playing online games, watching movies, listening to music and so on.
In the spirit of getting the staycation underway, here are a few resources if you are not sure what to do:
Want to relax in your personal spa? The PennyHoarder has some fantastic ideas for creating materials for a spa at home and as a bonus creating some of these can be considered a little project!
Do you have a creative side and would love to work on something, but are not sure what? DIY Projects has a few ideas to check out. Maybe you just want to enjoy art or music from home, but don’t have access to great works of art or music. Check The Guardian’s list of virtual museums and art galleries, Billboard’s and Glamour’s lists of virtual concerts and performances. Even orchestras have live performances online as listed on classicalfm.
Do you just want to learn something to keep your brain moving or perhaps you miss the library completely? There are a number of open university courses out there to get you thinking and OpenLibrary is an excellent online library if you are just looking for something to read.
Or maybe you want to get up and get moving, take a look at Runtastics 28-day at home workout.
It doesn’t matter how you “un-plug”. What matters is that you bring yourself to a place of relaxation and contentment, while staying safe.
Our guest blogger is Loreto Cheyne of Lola Design. Summer is a great time to work on your branding and marketing gear, getting ready for the busy 4th quarter…
After what seemed like an endless winter, summertime’s here, and that means joining colleagues at a patio, leaving the office early, and honing your BBQ skills. It’s a nice fantasy-but if you’re a business owner, it means if there’s any downtime, you’ll likely be catching up on the marketing projects you had hoped to tackle much earlier in the year.
You may not have days on end to devote to marketing catch-up. But if you can organize your projects and time, here’s three things that will let you communicate a little easier in the fall and have you ready for more marketing and networking:
1) Update your business cards. I’m always going on about the importance of your business cards, and with good reason. If social media is part of your marketing mix, be sure to have your contact info on your business card. You can:
- add the actual URL (ex. www.linkedin.com/in/loretocheyne)
- simply use the social media icon (blue “bird” for Twitter)
- incorporate a QR code that when scanned takes readers to your blog.
2) Take a look at your marketing calendar and review major events coming in the fall. If you have a conference or a tradeshow you have already committed to, this is the time to do the prep work. If your tradeshow is October 1, don’t wait until September 25 to get your signage ready, or your rack cards, or sellsheets. Get ahead of the game now so you can do it right, proof properly and avoid rush charges. That way they are done, printed, and you can forget about them.
3) Do a logo inventory. Is your logo still working hard for you? Because if it isn’t, now is the time to alter it, or completely redo it (not a week before your new ad campaign is launched). Find a designer you can work with (I will be glad to set up a consultation with you) and be sure to discuss your needs, likes, dislikes, deadlines and budget. Be realistic. Make sure your logo is created as a vector file, which will give you the most versatility over the long run (that’s an Illustrator .eps or .ai file).
These three marketing communication tips should give you plenty to fill up those pockets of “spare time” you may have this summer!
Loreto Cheyne is the principal and owner of Lola Design, an Ottawa-based graphic design studio. To book your complimentary consultation, email firstname.lastname@example.org
Being invited to speak at an in person or virtual event can be a wonderful honour given to the potential speaker by those who want to hear the speaker’s message and share it with others. However, for some, it can be a great cause of anxiety and fear, with the thought that all those eyes will be on them and focused on everything that’s said.
The ability to be a good speaker doesn’t always go hand in hand with the ability to do it easily. It takes practice. I have spoken with many who are fantastic speakers, but they are extremely nervous before hand to the point of being physically ill. Just remember, if you are in this group of uneasy speakers, you’re not alone! So, then what? What can be done to make this easier, or at least get you through it?
Keep these few things in mind when getting ready to speak to a group when you may be feeling less than confident:
Your audience is there because they want to be: For the most part, people attending a conference, meeting or lecture are there because they chose to be there, they want to hear your message and will be supportive of your efforts. Attendees tend to not be judgmental, are not making snap decisions about you based on your haircut, clothes etc. and are there to hear what you have to say, even if they’re there not by choice (perhaps they have been instructed to go by their boss), these attendees, will most likely just listen politely.
Change your worry to excitement: This is a tough one because you’re so focused on the negative aspects of what you think may happen. What if you switched your thought process and redirected it to excitement at the possibilities of doing a great job? Go into it with a positive outlook and understand that even if it doesn’t go the way you want, you still did it! You would have accomplished a major step in your own personal development and that’s awesome!
Practice and prepare: Practicing the presentation before hand helps a lot. Try getting a small audience together or even just practice by yourself. Give yourself a few days in advance to do this. Go through and read your presentation, re-write if you have to and make a few speaking notes for yourself as a guide. By taking these steps to practice and prepare, you’ll be more familiar with the material, therefore making it easier to engage in a conversational type of presentation and making eye contact with your audience, instead of looking at your notes. Another great place to practice amongst a supportive group would be to contact your local Toastmaster’s group.
Know the environment: If you’re in-person, make yourself familiar with the presentation venue and environment so you’re more comfortable before speaking. Arrive ahead of time, sit in various places in the room for a few minutes to get different visual perspectives and get settled in. Own the space.
Interact with your audience: If you’re worried about the audience getting bored, make sure to leave room for people to ask questions. Listening to their questions can give you a little break as well to take a drink of water and re-group as needed. This can also help you gain some extra time on your presentation if it seems to be too short. Remember to be welcoming of questions and stay calm.
Take care of yourself: Get plenty of rest, eat well and taking the time to pamper yourself a little before the presentation day provides a little extra boost and don’t forget to give yourself a little time to use the restroom before the presentation. Make sure you have some water by your side to take sips to avoid a dry mouth while speaking. If possible, make sure you’re already standing up a few minutes before the presentation, so you don’t have to maneuver around obstacles to get to your place.
Are you in the audience? Perhaps you are reading this and are not a speaker, but frequently attend presentations. Why not do what you can to make the speaker feel confident and perhaps let them know what you enjoyed in their presentation? We’re all in this together. No matter the size of the group you are speaking to, you can do it and there are people in your audience that are in your corner. Be excited for this opportunity – you’ll do great!