“Before the pandemic, I was making arrangements for my summer holiday to the U.K. Among those many arrangements and bookings I had to make, two stood out in my mind – each of which are a great example of customer loyalty, how to build it and how to lose it quickly.
The first experience was with a large, well known mail order firm in the U.S. I had purchased travel clothing for my trip and not everything fit well so I had to return a few things. The return slip was easy to complete and advise what I wanted done with the returned items.
Rather than me hunting all over the house for a copy of their catalogue, they included one with the order so it would be easy to find substitutions if I wanted. They included a pre-printed return label within its own folded card with instructions. These few easy to do steps made the return of the clothing really easy and hassle free to the extent that I just had to fill in the sender address on the label, tape up the box and drop off at my local post office. It was almost a joy to return the things I didn’t want. Will I purchase from them again? Absolutely!
The other experience was with a tour operator for an excursion of a now well-known castle in Britain. I had made the booking back in March and I was so happy that the date was available as it was going to be one of my last days in Britain – I really lucked out! I was so looking forward to it even though it was 6 months away.
In May, I received a notice by email that my booking was cancelled and asked what other date would I like to choose? I replied by saying it was the only date I was available for the tour and requested that my money be refunded. I waited a week and sent them a reminder. A couple of days after that, they requested my PayPal account address. A week later I checked my account and there was considerably less money in my account than the original amount I paid. There was no explanation by email for the difference. I researched their website to see if there was a cancellation policy, none to be found. I emailed again advising what I had paid and what I had received as a refund and requested they remit the difference immediately. Will I purchase from them again? Absolutely not! Will I recommend them? Not a chance.
In both these situations, the return process is handled by using a few simple steps to keep the customer (me) happy and coming back. One of them has it perfected; the other has a lot to learn!
Do you have any customer loyalty examples to share that we can all learn from? Please comment and feel free to social share below. Thanks!
In a previous blog post, we discussed un-plugging from the virtual world including from media, and from work, as I do in the summer to take some much-needed time off at a cottage in the remote Quebec countryside for a week of peace and quiet. Upon my return, everything is still functioning, even though I’ve taken a full week to un-plug.
This year though, COVID came for me just prior to leaving so I didn’t do much more than sleep. Usually, though, I spend the entire week reading, knitting and writing. I love to kayak on the lake in the mornings when the water is still. It’s very peaceful and lets me just think about things without all that daily noise in my head. Some might say that I’m downright lazy during my week off. Is that okay? Yes, it certainly is because I deserve it. Do I miss technology when I’m at the lake? No, because I don’t need it there.
For those that are making the attempt to relax and take a break from work and media, but don’t want to travel, a ‘staycation’ may be an option. Whether by themselves or with family in the house there are a variety of ways to relax such as spa-at home days, reading, creative projects, music, further learning or games. No matter what the relaxing activity there are plenty of ideas out there to get the staycation started!
While the suggestions below may require some online research to get started, once the information is found, there is a choice to shut off this technology or enjoy it depending on the person. Maybe they are a true “no tech staycationer” or maybe they “un-plug” while playing online games, watching movies, listening to music and so on.
In the spirit of getting the staycation underway, here are a few resources if you are not sure what to do:
Want to relax in your personal spa? The PennyHoarder has some fantastic ideas for creating materials for a spa at home and as a bonus creating some of these can be considered a little project!
Do you have a creative side and would love to work on something, but are not sure what? DIY Projects has a few ideas to check out. Maybe you just want to enjoy art or music from home, but don’t have access to great works of art or music. Check The Guardian’s list of virtual museums and art galleries, Billboard’s and Glamour’s lists of virtual concerts and performances. Even orchestras have live performances online as listed on classicalfm.
Do you just want to learn something to keep your brain moving or perhaps you miss the library completely? There are a number of open university courses out there to get you thinking and OpenLibrary is an excellent online library if you are just looking for something to read.
I was in denial. My driveway needed re-sealing for quite a few years and I was really hoping the night fairies would come and do it for me. Alas, no. A couple of summers ago, I thought I’d do it myself: get the bucket of black goo and the roller from the DIY store and spend time in 35C heat rolling said black goo on my 2 cars wide and 2 cars long driveway. I never quite got around to it. I’m not a procrastinator but somehow I always managed to justify my lack of dedication to this part of home ownership.
About a month ago, a young man from 2 streets away knocked on my door and told me that he had a new business re-sealing driveways for the summer. He was studying accounting at university and thought this type of business venture would help him in school. (Great idea!)
I asked him how much to do the job and he said $195 tax in. I had to think about it – that’s quite a bit of money just to roll out a bucketful of black goo. I looked at my dismal driveway and thought woefully how long I had been putting off the task. I called him back to say that I would take him up on his offer. We scheduled the work for the following day.
My hero came over close to supper time the next day and while I was preparing the meal, I checked in on the progress by periodically going back and forth between the kitchen and the living room. The first thing I saw was him power spraying all the weeds out from between the driveway and the curb. I didn’t even think of that. The next trip to the living room I saw him power spraying the entire surface of the driveway. I would have swept the driveway; I didn’t even think of power spraying it. Then he taped off the entire perimeter of the driveway so that no black goo would get on the lawn. After that, he manually filled in all the cracks and holes (there were many). Only then did he roll out the black goo.
By the time he finished, that $195 was the best money I ever spent for value of work. Not only did he save me the labour of doing that type of work in the summer’s heat, he also provided value because he knew what he was doing. He’s done a lot of driveways and has a level of expertise that I will never have (nor wish to have). Sure, I could have done it, but outsourcing this task yielded much better quality results and freed up my time. Now I have this task off my to-do list.
There is value in everything we do, both personally and professionally; our expertise in what we do daily provides value to others. What do you need help with in your daily life? In my view, it’s worthwhile seeking out resources to help you get things done, things that you don’t know how to do, or have no wish to learn how to do, and free up your time on what matters most to you. Agree? Disagree?
If you’re one of those lucky workers out there who has found a place that suits you, whether it be in-office, remote or a hybrid of the two, congratulations! Having a place that you feel productive, content and comfortable can allow your talents to flourish and let you be your best is not always easy to accomplish.
I’ve operated my remote support agency for nearly 18 years. It took me a while to get used to working from an office set up in my personal space. I did eventually get used to a concept called ‘boundaries’ and now I wouldn’t work anywhere else. I’m the most productive in a quiet environment with no distractions. But that’s me; you will likely have a much different set of working environment needs than I do. And that is totally okay.
Having to live with a global pandemic these past almost two years has forced everyone to re-examine how and where work is completed. We’ve had to go that extra step and actually ask employees (rather than presume) what environment would help them be the most productive in their job. We’ve had to cross the line between a person’s personal needs and their work needs, and instead of saying in the interview ‘this is what you’re required to do, when and where’, we now ask in the interview, ‘what environment are you able to provide these deliverables?’ In this article, let’s look at the good, the not so bad and the manageable side of being a remote worker.
The Good
Forcing everyone to work remotely, especially last year, has helped us learn more about ourselves and what working environment we thrive in; doing so has also shown us what working environment we do not thrive in. This in itself is a great learning point and also shifts the relationship between employer and employee; just by asking what would help their employee get through their workday and by putting a telework agreement in place, tells the employee that their employer trusts them to complete their work, without being monitored. This alone can be a much-needed motivation boost. The remote worker may feel a sense of ownership and pride in their work knowing that they are in control, leading to a boost in productivity. Productivity can also result from the ability to work at a flexible schedule, taking advantage of more productive periods of the day rather than being in an office from 9 to 5 and being ‘on’ all the time. More ‘points’ scored there!
Some remote workers find they have a better sense of well-being with no commute to provide an extra source of stress, eating home-made lunches instead of office take-out and perhaps taking some of the old commute time and turning it into a work-out or walk. Even more points!
The Not So Bad
If working remotely suits you, as with any job, you need to be prepared. This includes making sure you have the proper tools to be a productive, content and comfortable worker. Working in a traditional office comes with many things that the worker is not responsible for providing, so it is important to understand what you will provide. For example, you may have a desk and chair at home somewhere, high speed Internet and some software. You need to ask what your employer will provide at their cost or pay you for, e.g. they may now reimburse your monthly Internet bill.
The Manageable
For all of these wonderful benefits of being a remote worker, there are some pitfalls that are important to address. While technology issues and a shortage of physical supplies or equipment may prove challenging, the solution for these is a simple fix, purchase or pick up from the office. However, there are some challenges that take a little bit more work and a little more effort to start some good remote worker habits.
Managing procrastination, distraction and time are key to get you in the best situation to be successful. Yes, it is true that these are also needed in the traditional office, but these things are even more important when you’re working remotely. Working in a traditional office when distracted or under the curse of procrastination can be managed easily as there are other people around you still working which can give you that little extra push to get back on track, but when you’re alone this is more of a challenge.
Either way, creating work habits that are conducive to getting the job done but leaving it when the work-day is over is incredibly important in being a successful remote worker. Consider having a closed office, letting family and friends know your work schedule (a.k.a. those ‘boundaries’), and having a good pair of headphones to cut down on noise will all help.
It’s likely that the time between work and home have now blended together, so leaving the home tasks for after work and leaving the work when it is time to take care of personal tasks can help (and stick to it!). For more ideas on dealing with distraction, flex-jobs has a quick list of solutions.
“What would you do if you knew you could not fail?” – Anthony Robbins
“What lies behind us and what lies before us are tiny matters compared to what lies within us.” – Ralph Waldo Emerson
These two great quotes are making the same point while coming from different directions; the authors are saying that our lives are in our own hands and that we should look at all the parts of our lives honestly and make conscious choices confidently so that we may benefit.
We have the power to change our lives by using what we already have inside ourselves: Tony Robbins knows that lack of self-confidence often holds us back; Ralph Waldo Emerson shows us that it’s what’s inside of us that counts more than the past and the future.
Even though they haven’t written books called “Time Management”, these authors teach us a lot about successful time management and successful life management.
The past 19 months have taught us that time can stand still, expand to fill how long it takes a task to be done, stretch out endlessly before us or reduce itself so small that there simply isn’t enough of it. Yet, we all still have 24 hours in a day.
Another great quote is from David Allen, author of “Getting Things Done” and “Ready for Anything”. He gets right to the point when he says, “Time is just time, you can’t mismanage it. What that really means is that you mismanaged the agreement you had with yourself about what you should have accomplished.” He goes on to say that time management is really a complex issue of self-management where work needs to be captured, clarified, organized and reviewed in line with your purpose, values, vision, goals, and strategies. When these things are in line, you’ll feel good about how you’re managing time.
It’s inevitable. Change will happen whether you are expecting it, or not, in your personal lives, in society and in the workplace. Generally speaking, when we expect a change, it is more manageable to deal with and depending on what it is, it can be a good thing. Unexpected change is the one that takes a little more effort to get through as it may require a re-adaption to processes, environments and people around us.
So, what are some things we can do to manage unexpected change? We can’t plan for it. Forbes Magazine touches on a few methods to deal with change in the workplace, such as preparation calming fears, letting go of perfection, and so on.
Take a look at the situation objectively, removing thoughts that these changes are directed toward you.
Think of the potential that can grow from this change. Think positively about the “surprise”.
Keep up to date those things that have not changed by continuing to take care of yourself and maintaining your routines.
When change happens, it might be wise to take a look at the entire situation from an objective standpoint. Instead of focusing on how this is affecting you as an individual, take a look at the big picture. Was it perhaps necessary from an organization standpoint for your workplace to change in order to keep up with a changing industry? Are there redundancies your employer is trying to work with? At times, we may look at changes at work and think “What did I do to deserve this?”, but in fact it may not have been something you did or didn’t do, but something that just happens in the course of running an enterprise. No, it is not pretty and sometimes human beings have to make difficult decisions.
Consider that the changes at work are an open door to something new. Although change may be scary and it may not always be easy to flip around a negative impression already established, it may be needed to help you move forward. The opportunity to grow can found by moving past fears you may have about the change to come and making a decision that this change is going to be good. Maybe there is an opportunity to learn a new skill within your job as a result of this change, or maybe the new skills can be learned in leaving this job for another one. Either way this can be an opportunity to further develop your skillset and knowledge. If you are leaving to find a new opportunity, what you have learned in this job can help you determine the things you like or may not like in going to the next job.
During a time of work change it is very important to keep up with personal care and maintaining your regular routines. You might think “Well I’m not going into work so why should I bother getting up early?” Maintaining your schedule and using the time that would have been at work doing something productive can help stave off negative feelings and allow you to keep a sense of consistency during a time that may be anything but consistent. Regardless of the situation, stay strong and forge on to a better path carved out for you by change.
“Before the pandemic, I was making arrangements for my summer holiday to the U.K. Among those many arrangements and bookings I had to make, two stood out in my mind – each of which are a great example of customer loyalty, how to build it and how to lose it quickly.
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